Adam Goldenberg is the co-founder and co-CEO of Just Fabulous in 2010 together with his partner Don Ressler. He has been operating in the business since he was 15 years old when he founded his first company, the Gamers Alliance. Adam then sold his company to Intermix Media and became its Chief Operating Officer at the age of 20. At Intermix Media that he met Don Ressler, his current partner in business. After the acquisition of Intermix Media by News Corporation, the two decided to launch their Intelligent Beauty in 2006. Mr. Goldenberg has six years of experience in management, and development of products as well as internet marketing.
Intelligent Beauty is an e-commerce consumer brand with that deals with the health and beauty products. They developed various brands including DERMSTORE (online one stop shop for cosmetics and skin care products) and SENSA (a weight loss system). After research on the global markets, Adam and Don decided to start an online fashion brand. They hired consultants and designers who would work together in realizing the company’s goal in addition to creating an online platform for their members to make subscriptions. Their efforts contributed to the birth of JustFab.
JustFab is a fashion line founded with the aim of developing high-quality brands. It is a parent company to FabKids, ShoeDazzle, and Fabletics. Buyers at JustFab require a membership subscription of $39.95 every month. They have approximately 40 million VIP members in the U.S, U.K, Germany, France, Spain, Sweden, Denmark, Netherlands, and Canada. The company gives a wide variety of products ranging from shoes, bags, and accessories in addition to the style tips that they demonstrate on models. JustFab distributes their products to their customers globally through their online stores. Adam Goldenberg and Don Ressler have led the company into $650 net worth of revenue in 2016 financial year.
Adam Goldenberg on CNBC
Adam Goldenberg announced recently that the data-driven fashion company had changed its name to TechStyle Fashion Group. In an interview with CNBC, Mr. Goldenberg stated that the company had experienced growth from a small-scale e-commerce site into in international brand. Therefore, it will be rebranding and upgrading their system from their original goal, which was providing trendy fashion to the customers. The company will now focus on running their fashion brand that through data, personalization, and vertical integration. The TechStyle brand has also improved their customers care services aimed at giving their customers satisfactory results.