Lori Senecal is earning a reputation for being brought into companies and agencies when they are in a critical transition period. She took the role of being a global Chief Executive Officer of MDC partners agency CP+B in the year 2015. Before this, she had served as the president and CEO of MDC Partners Network, and till now she still holds the role. Lori Senecal has helped CP+B to improve and become one of the best global agencies with the flexibility of an entrepreneurial startup. Under Senecal’s global leadership one of the highlights of the agency was Landing American Airlines. The agency was able to draw back the account from TM Advertising which had already worked with the American airlines for 25 years.
Lori increased the global presence of the agency with wins such as the American Airlines and also created a global management structure together with a wonderful communication process that has managed to work pretty well in the company. As she intends to leave MDC Partners shop, Lori Senecal is seeking her successor as she said that she had sketched a plan for her departure when she first joined as the agency’s first global CEO. The reason Lori was brought into the agency was that the business needed her management skills and organizational strengths. Check out interview.net for more.
Her management style is something that has been admired by many people. She has helped Crispin, an agency that risked a rapid cooling some few years ago to find its relevance and stay relevant in the market. Recently she elevated female creative, and she is well known to be a potent promoter of women. Lori Senecal brought an excellent working environment in Crispin and changed the whole culture in the agency to be more like the big agencies. At first, Lori had a lot of fear about her work, but with time she managed to overcome her shyness making her colleagues have confidence in her and believe that she had potential in management. Finally, under her administration, Lori was able to make a lot of positive transformation in agencies and brought other companies into the digital age. She recently spoke at 3% conference.