For decades lip balm was boring, unisex, and came in two flavors; wax flavored and cherry flavored wax. Then, nearly seven years ago, small orbs of delightfully flavored lip balm began popping up in stores across America. Celebrities like Miley Cyrus and Christina Aguilera were seen lining their lips with the new product. Evolution of smooth(EOS)lip balm became a household name and the newest must-have beauty product.
Recently, EOS cofounders Sanjiv Mehra and Jonathan Teller sat down for an exclusive interview with Fast Company to discuss how they went from startup to success story. The two entrepreneurs along with Craig Dubitsky, who left EOS lip balm before its launch, set out to redefine lip balm as a product that is not only practical but that is also enjoyable to use.
EOS’s mission was to create a product that stimulated all five sense. The brightly colored orb and unique feel of the packaging were designed to attract customers. When the lip balm is opened the flavor is identifiable just by the scent. With flavors like Honeysuckle Honeydew and Blackberry Nectar no other oral care product on the market can compare. Even the click when the product is closed was designed to be audibly pleasing.
The biggest challenge EOS faced was competing with tried and true brands like Burt’s Bees and Chapstick. The company, determined to succeed, coined the tagline “The lip balm that makes you smile”, employed experienced sales representatives, and marketed to millennials in hopes of creating a buzz.
Seven years later EOS is valued at $250 million. Sanjiv Mehra and Jonathan Teller plan to continue creating innovative products. The products are now being sold by Target and Ulta beauty stores.
“That approach of using an entrepreneurial mindset and big-company discipline is part of how we do things every day at the company” Said Mehra.
Wen by Chaz is the perfect shampoo for the woman who wants to be sure that she can tame her hair maybe for the first time in her life. The problem for most women is that their hair just does not cooperate, and they spend all their time trying to figure out how they will get it to do something that will be better for them. This means that the woman who is using Wen by Chaz now has better resources for caring for her hair, and she will find out that she can use it every day to make her hair look better.
A woman who is using Wen by Chaz will feel different because she can feel that her hair is getting better. She might not know how to get her hair in shape, but it will start to get better the more she uses this shampoo. It is a very good resource for her, and it helps her when she is trying to care for her hair in a new way. She can avoid the shedding she is used to, and she can get around problems that are pretty common like wavy hair or hair that she cannot style.
The woman who has put in the work to make sure that she can get her hair to look better will do her best on Sephora advertised Wen by Chaz. She will be able to see her hair change, and she will notice that she has a new kind of style that she can actually create every day. That is something that a woman has to be sure they have figured out on their own, and they need to try it out today because it takes almost no product at all. That is why Wen by Chaz is so much better than others. Subscribe to the WEN YouTube channel today to learn more.
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