Social media is a marketing trend that Dan Bethelmy-Rada sees an exciting with almost limitless possibilities when it comes to how it can be implemented to leave impressions on their customers. The Global Brand President for the Professional Products Division of L’Oreal has been innovating the marketing industry since he began working in the beauty industry almost 20 years ago. At the young age of 40, he has already been working as Global Brand President since January 2015 after amassing 15 years of experience for L’Oreal and Garnier.
Dan Bethelmy-Rada has an impressive track record in the industry that has earned the respect and dedication of his considerable team. Inclusivity is important for him within L’Oreal and he does a lot to encourage it. He has had the opportunity to witness a lot of different types of beauty throughout his life as he has been to many different countries around the world since his childhood. While he was born in Venezuela, he spent 10 years living in the United States before moving to France at the age of 16. He learned during this time that beauty is different around the world and there are not universal standards when it comes to what is beautiful. As someone working in the beauty industry, this has made him realize just how different their customer base is around the different parts of the globe.
While Dan Bethelmy-Rada has achieved a considerable amount of success during his lengthy career in beauty, he also encourages and helps others to advance within the company and in their careers in general. This is why he pushes for furthering education to advance your career. Training other people who show potential in marketing for positions is also something that he takes pride in doing.
Dan Bethelmy-Rada works for a titan in the beauty industry and it comes with a lot of responsibilities. While his position may not be easy, it is always interesting and can come with a lot of changes every single day. As the world of beauty continues to evolve, so will the world of marketing the industry.
Find out more about Dan Bethelmy-Rada: https://www.crunchbase.com/person/dan-bethelmy-rada