Papa John’s recently started its fist social media campaign in the last few months. Additionally, the current Chief Executive Officer of the pizza Chain, Steve Ritchie, wrote an open letter to employees, customers, and franchisees, pointing out the efforts of the company moving forward, especially when it comes to sales trends. In the letter, it was mentioned by Ritchie that the leadership team at Papa John’s completed the “unconscious bias training”, a program that they plan to roll out across the country.
In the open letter, CEO Steve Ritchie talked about visiting Chicago, Dallas, Atlanta, and Los Angeles, as part of what was dubbed as the “listening tour”, in order to get feedback from the team members of Papa John’s in order to understand what moves need to be made in order for the company to do better in the future. The company is also currently assembling an advisory group comprised of experts in the field of diversity, inclusion, and equity, in order to guide the brand. Ritchie also pointed out that he is personally committed to the addition of more diversity to Papa John’s leadership team.
Papa John’s is currently launching the development of long-term initiatives, including the development and expansion program of minority-owned franchises, and the creation of a foundation which will focus on having a appositive impact on the communities where employees are living and working. Steve Ritchie talked about starting 25 years ago in the pizza business due to the fact that pizza brings people together. He noted that he found a home at the pizza chain, and that Papa John’s stands for fairness, opportunity, respect and equity, and that the most important ingredient is the company’s people.
Steve Ritchie became CEO of the company back in January, and he pointed out in the open letter that when he took on the position, equity, inclusion and diversity became his top priorities. In addition, he talked on social media about listening to company’s team members and that Papa John’s is currently looking inwards and reclaiming the responsibilities that the company has to their partners, communities and customers.